Our very own Latif Jamani and Karim Panjwani were recently interviewed by L’Industrie Électrique, the French edition of Electrical Business magazine on the subject of retail lighting! Though the article is in french, here is a translated excerpt:
In the field of retail, lighting helps to guide consumers to what we want to show them, and, by necessity, what we want them to buy.
To this end, it is in the interest of electrical contractors and electricians to work closely with retailers to provide them with the best possible lighting products and maximize the value of their merchandise. By understanding their customers, they can help them generate more revenue, encouraging them to buy more lighting products and using their service. Everybody wins!
Click here to read the full article!
Thank you for featuring Latif and Karim L’Industrie Électrique!
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